SEO case study — search growth shown with real reports

Client overview

REPLACE: client name and industry, or keep this anonymised. The engagements shown here are e-commerce and content websites where organic search was the primary growth channel and paid spend was limited.

Technical SEOOn-pageContentLink buildingReporting

The initial challenge and baseline

Rankings had plateaued: crawlable but thin category pages, no internal linking strategy, and a backlink profile made up largely of low-relevance domains. Baseline metrics were recorded from Ahrefs, Semrush and Moz before any work started — those exports are the "before" side of every comparison below.

Before

Baseline snapshot

REPLACE: paste the baseline figures you want published (from the supplied exports).

After

Latest snapshot

REPLACE: paste the corresponding later figures from the same tool and date range.

Strategy and technical work

Website and keyword analysis — crawl, log review, keyword-to-URL mapping and cannibalisation clean-up.
Technical SEO — indexation rules, sitemaps, structured data, Core Web Vitals, internal linking depth.
On-page optimisation — titles, headings, entity coverage and template-level metadata.
Content improvements — rewriting money pages against search intent, then building supporting articles.

Link building: relevance and quality controls

We pursue relevant, authoritative and sustainable links: topical fit first, editorial standards second, metrics third. Every prospect is reviewed for genuine traffic, editorial oversight and outbound-link patterns before outreach.

Link qualification checklist
Check	What we require
Topical relevance	The linking page covers the same subject area as the target page.
Editorial control	A real editor decides what publishes; no paid-link marketplaces.
Traffic reality	The domain has organic traffic of its own, verified in Ahrefs or Semrush.
Anchor discipline	Natural, varied anchors; no exact-match stuffing.
Sustainability	Placement stays live and in context — no link-insertion churn.

Warning: We do not buy spam links, PBNs or bulk directory placements, and we never guarantee a specific ranking position.

Implementation timeline

Weeks 1–2Audit, baseline exports, keyword map, prioritised backlog.

Weeks 3–6Technical fixes shipped; money pages rewritten; tracking corrected.

Weeks 7–12Content cadence live; digital PR and outreach begins; first ranking movement reviewed.

Quarter 2 onwardScale what worked, prune what did not, re-forecast with the client.

Evidence panels

Client-facing reports first, then raw tool exports. Select any panel to open it full size and read the figures directly.

One month of SEO work: keywords, referring domains, Domain Authority and organic traffic movement (client report, supplied by ZaviFx).

Traffic and ranking growth after a structural, content and backlink audit.

Data-led programme: metrics monitoring, top pages and keyword ranking distribution.

Authority and organic keyword reporting from Moz and Ahrefs.

Ahrefs Site Explorer overview — backlink profile, referring domains and organic performance.

Ahrefs overview for a second project — organic keywords by position and referring-domain split.

Semrush domain overview — organic traffic, keyword intent split and backlink types.

Semrush domain overview — position distribution, competitors and indexed pages.

Key lessons

Fix indexation and internal linking before commissioning content — otherwise good content stays invisible.
Authority growth and content depth have to move together; either one alone stalls.
Report on qualified enquiries, not just sessions, or the programme gets judged on the wrong number.

Results disclaimerSEO outcomes vary with competition, industry, website condition, budget and how quickly recommendations are implemented. Past performance for one client is not a prediction for another, and no agency can guarantee rankings.

How we grow organic search: process, evidence and limits